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Agency Giants
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.
Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.
Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.
Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.
The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.
Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.
If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.
So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Agency Giants
How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6
The Agency Giants Podcast - Episode 6 (Daniel Watts)
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This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.
Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!
A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.
Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwatts
BARK.London: https://bark.london/
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0:00 - From Entrepreneur to Agency Owner: Daniel's Journey
3:16 - The Recruitment Background: Lessons for Agency Life
7:15 - Accidental Success: How Daniel's Agency Found Its Niche
14:25 - The Power of Honesty in Client Relationships
20:51 - The Hiring Challenge: Finding and Keeping Top Talent
28:02 - Data Science in Marketing: A Game-Changing Approach
37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver
47:55 - Measuring Team Happiness: The Key to Agency Success
52:58 - The Future of Agencies: AI, Automation, and Strategy
59:52 - Triple Whale and the Evolution of Marketing Attribution
1:01:27 - Advice for Struggling Agencies: Look at Your Product First
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
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