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Agency Giants
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.
Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.
Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.
Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.
The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.
Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.
If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.
So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Agency Giants
What He’s Learned From Spending $100M On YouTube Ads | Tom Breeze | #8
The Agency Giants Podcast - Episode 8 (Tom Breeze)
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Ever wondered how some brands seem to scale effortlessly using YouTube ads?
Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!
In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.
Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/
Viewability: https://viewability.co/
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0:00 - Intro
1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign
4:46 - Ad Strategies for Big and Small Budgets
7:00 - From Psychology Student to Ad Expert
10:06 - Pivoting from SEO to Paid YouTube Ads Success
14:47 - US Expansion and Major Client Wins
18:00 - Core Values Driving Business Success
23:06 - Inbound vs Outbound: Client Acquisition Tactics
26:04 - Overcoming Fear and Securing Speaking Gigs
33:06 - Building Authority Through Content
37:30 - Using Frameworks to Scale Operations
44:29 - Cornerstone Framework for Effective YouTube Ads
52:15 - Storytelling and 3-Act Structure in YouTube Ads
57:50 - Crafting Calls to Action and Trust
1:11:00 - Lessons in Scaling and Refining YouTube Ads
1:22:15 - AI and Future Trends in Digital YouTube Ads
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d
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Agency Owners Community: https://www.skool.com/agencyowners
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