Agency Giants
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.
Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.
Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.
Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.
The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.
Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.
If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.
So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Agency Giants
Why We're The Agency Netflix, Amazon & Spotify All Hired | David Ogiste | #34
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The Agency Giants Podcast - Episode 34 (David Ogiste)
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How is it possible that brands are reaching more people than ever & being remembered less than ever?
AI.
It doesn't just make content cheaper. It makes it forgettable.
The more brands flood every screen with AI-generated ads, the more consumers tune out.
In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate.
David's LinkedIn: https://www.linkedin.com/in/davidogiste/
Nobody's Café: https://www.nobodyscafe.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=541&el=youtubeorganic
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
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Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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00:00 Intro
01:33 Building Nobody's Cafe During Lockdown
04:50 The Clubhouse Strategy That Won Amazon Prime
09:06 Why Clubhouse Died & the Pull of Real Connection
15:01 What Experiential Marketing Actually Is
20:06 Winning Hearts and Minds: Brand Community Over Reach
27:23 Why You Remember Gigs But Forget Every Advert
31:28 Pricing, Measurement & Scaling a Creative Agency
43:02 The Founder Journey vs. The Highlight Reel
58:41 The AI Threat & Why Only Real Experiences Are Trusted
1:10:04 The Industry's Growth & Long-Term Brand Thinking
1:21:53 How Small DTC Brands Can Use Experiential
1:27:28 Building an Agency Brand People Want to Join
1:33:10 Rapid Fire Questions