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Agency Giants
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.
Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.
Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.
Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.
The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.
Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.
If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.
So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Agency Giants
How We Manage 100+ B2B Podcasts & Make $4.5M/yr | Tom Hunt | #36
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The Agency Giants Podcast - Episode 36 (Tom Hunt)
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Most people think scaling content means...
More views.
More downloads.
More followers.
Not entirely true.
I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks.
Cybersecurity software company. About 100 people listen per episode. That's it.
Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people.
100 of them tuning in every month isn't a small audience. That's still 10% of the entire market!
Over five years, that podcast landed them one deal worth half a million dollars.
Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100.
If your content isn't landing clients, the fix probably isn't more views.
It's the right 100 people watching.
Learn how in today's episode!
Tom's LinkedIn: https://uk.linkedin.com/in/tomhuntio
Fame: https://www.fame.so/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=552d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
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TikTok: https://www.tiktok.com/@agencygiants
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00:00 Intro
01:11 From Frying Chips to a $4M+ B2B Podcast Agency
09:15 Why a Tiny Niche Audience Can Drive Big Revenue
11:39 Pricing, Guarantees & How to Grow a Podcast
17:28 Guests, Revenue Channels & Monetisation Strategies
22:27 What Separates Great Hosts From Bad Ones
30:05 Difficult Clients, Host Coaching & Team Structure
36:09 Focus, Fatherhood & Scaling Past the 100-Client Barrier
44:44 Adopting AI, Agency Growth Advice & Rapid Fire