Agency Giants
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.
Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.
Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.
Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.
The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.
Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.
If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.
So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Agency Giants
Why Apps Are the REAL AI Gold Rush (13x Incoming) | Sam Olsson | #38
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The Agency Giants Podcast - Episode 38 (Sam Olsson)
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Websites went from 150 million to 2 billion once Shopify & simple website builders made them easier to build.
Apps are about to do the same thing, because AI has made building one effortless.
That's a projected 13x wave of new apps, & every one of them needs an agency to grow it.
Sam Olsson saw it coming. He pivoted Kurve into app growth when most agencies wouldn't touch it, & built the go-to, award-winning agency in the market.
Sam's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe
Kurve: https://kurve.co.uk/
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Work With Me 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=563d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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00:00 Intro
01:10 Curiosity, Failure & the Road from Potatoes to Digital
10:43 How Kurve Became an Agency & Won Its First Clients
16:10 Inbound Strategy: Creating Content to Rank in LLM Search
19:08 Creative-Led Growth: Why Targeting Died & What Replaced It
23:31 App Marketing vs B2C: Living in the Apple & Google Duopoly
29:04 When Ads Don't Work: Telling Founders the Hard Truth
37:05 Niche Specialisation & Building an App Ecosystem
49:13 AI's Impact on Agencies & the Future of Software
58:27 What's Next for Kurve & the Rise of Operator Agencies
1:00:29 Will AI Drive Prices Down? Where Agency Value Really Lies
1:09:22 Advice for New Starters & Building Toward an Exit
1:13:25 Rapid Fire: Stop Doing This, Dream Clients & Must-Reads
1:18:37 The Biggest Lesson in Managing Managers