Agency Giants

Why Apps Are the REAL AI Gold Rush (13x Incoming) | Sam Olsson | #38

• Jordan Platten, Sam Olsson

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The Agency Giants Podcast - Episode 38 (Sam Olsson)
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Websites went from 150 million to 2 billion once Shopify & simple website builders made them easier to build. 

Apps are about to do the same thing, because AI has made building one effortless.

That's a projected 13x wave of new apps, & every one of them needs an agency to grow it.

Sam Olsson saw it coming. He pivoted Kurve into app growth when most agencies wouldn't touch it, & built the go-to, award-winning agency in the market.

Sam's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe
Kurve: https://kurve.co.uk/
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Work With Me 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=563d
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00:00 Intro
01:10 Curiosity, Failure & the Road from Potatoes to Digital
10:43 How Kurve Became an Agency & Won Its First Clients
16:10 Inbound Strategy: Creating Content to Rank in LLM Search
19:08 Creative-Led Growth: Why Targeting Died & What Replaced It
23:31 App Marketing vs B2C: Living in the Apple & Google Duopoly
29:04 When Ads Don't Work: Telling Founders the Hard Truth
37:05 Niche Specialisation & Building an App Ecosystem
49:13 AI's Impact on Agencies & the Future of Software
58:27 What's Next for Kurve & the Rise of Operator Agencies
1:00:29 Will AI Drive Prices Down? Where Agency Value Really Lies
1:09:22 Advice for New Starters & Building Toward an Exit
1:13:25 Rapid Fire: Stop Doing This, Dream Clients & Must-Reads
1:18:37 The Biggest Lesson in Managing Managers